Collect & analyze data to create knowledge (e.g. heat map). Promote sound investment. Eliminate waste.
Obtain and integrate best practices into projects. Engage subject matter experts and thought leaders.
"Go see" to obtain first hand knowledge; apply "lived experience"; find effective solutions; measure results.
Create Interpretive maps to deepen understanding (e.g. "gap analysis").
Prepare visuals to promote concepts (e.g. a transportation network).
Apply proven design solutions (e.g. NACTO Bike-way Design Guide; Book 18 Ontario Traffic Manual etc.)